Marketing
Aegis reviews business strategy
Aegis is understood to be considering plans to either spin off Synovate, its market research arm, or forge closer ties with its largest shareholder...
05 January 2009 |WPP expected to axe "thousands" of jobs
WPP Group, the second largest marketing services group, is understood to be preparing to cut several thousand jobs worldwide as the economic downturn...
05 January 2009 |Britvic restructures marketing team
Britvic has restructured its marketing team to create two separate teams for its own brands and the licensed PepsiCo brands it handles. It has also...
05 January 2009 |Standard Life appoints Esberger
Standard Life has appointed former npower commercial director Simon...
05 January 2009 |B&Q axes marketing director role
DIY chain B&Q is parting company with marketing director Jo Kenrick due to...
23 December 2008 |Banner Ad
People
B&Q axes marketing director role
DIY chain B&Q is parting company with marketing director Jo Kenrick due to a board restructure.
23 December 2008 |Sir Keith Mills takes on Coutts over AIG failure
Sir Keith Mills, one of the central figures of the London 2012 Olympic Games, has launched a campaign that aims to hold bankers Coutts to account.
19 December 2008 |Heineken cider boss quits for C&C
Heineken global cider business manager Paul Bartlett has defected to rival C&C Group. It is unclear at this stage what role he has taken.
18 December 2008 |A year of reckoning for traditional media
Media owners faced a double-whammy in 2008 as they struggled to cut costs and faced the threat of advertisers slashing budgets.
18 December 2008 |Agencies
Bruce Willis stars in Aviva rebrand push
Aviva has confirmed it is to launch a multimedia marketing campaign starring Bruce Willis and Ringo Starr to communicate its rebrand from Norwich...
22 December 2008 |Phd set to scoop £50m Canon account
Phd is being tipped to scoop the consolidated £50m pan-European media planning and buying account for Canon. It is the first time the print...
19 December 2008 |Carat wins £100m Kellogg business
Kellogg, the cereal company, has consolidated its European media planning and buying business into Carat following a review of its roster. The...
19 December 2008 |Billington Cartmel picks up BERR
Billington Cartmel has been appointed by the Central Office of Information to handle marketing communications for the Department for Business,...
18 December 2008 |Industry Issues
Consumer confidence creeps upwards
UK consumer confidence has improved for the second month in a row but remains near all-time lows, according to GfK NOP. The consumer confidence index...
19 December 2008 |Interpublic considers 2,000 job cuts
Interpublic Group is considering cutting up to 2,000 positions globally, according to reports. The move follows that of Omnicom, which is to reduce...
19 December 2008 |Omnicom to slash 3,500 jobs globally
Omnicom Group is planning to axe up to 3,500 jobs globally. The cuts are expected to occur across the board, though it is not clear which of its...
18 December 2008 |Stormy sea of changes
While companies strove to cut the excesses of their businesses - from workforce numbers to marketing budgets - as the world neared recession, the...
18 December 2008 |
